The on again off again romance between Yahoo! and Microsoft is on again. On Sunday,Microsoft made another offer to Yahoo!, a few days after a shareholder launched a bid to unseat the current board at Yahoo!. ( It seems silly typing an "!" after Yahoo! but....it is what it is.)
What does it mean for us, the little users? Well, I will simply state the obvious by saying that remains to be seen. But this move by Microsoft shows the world it's not ready to give up the fight with Google yet. By partnering themselves with Yahoo!, Microsoft definitely adds a little more to the functionality of their LIVE service, or the red-headed step child of the online application and search engine world.
As a small business owner, it can affect your wallet. This potenially means big changes to how consumers search for products online. It can change the way advertisers deliver thier product It will certainly change the way pay per click campaigns operate. Those of you who maintain your business on the web need to keep an eye on this potential big deal. It will affect the way you get your message to your customers.
I for one love free market competition. Google is so big that its name is now a verb. ( "I just googled that on the web"). For the second time in 15 years, Microsoft is playing catch up. This meansthat not only will Google make changes to better compete, but a possible MS/Yahoo merger will do the same. Consumers win! Just make sure you keep an eye on how this affects business to business communcation on the web.
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