Don't cross the streams....

Many of you ask ( almost daily) "why can the Best Buys site allow my customers to order direct and I get credit?"

The answer is: it would be bad.

Not in the same way crossing the streams is bad...but bad.

While Kaeser is aware of the rapid changes in our ever growing industry, we have designed the current Best Buys Online as a supplement to your "dealer tool box". Kaeser & Blair feels very strongly that the dealer/customer relationship is the most important thing going...and that taking that out of the mix can be detrimental to your business. Your customers rely on you for your creativity and insight. That is what you sell.

If we setup the site to go direct, then that aspect of your business would be lost. You would cease to be important to your customer, and they may decide to become their own dealer. Kaeser doesn't want that. That is the bad part.

Obviously this is the "short" answer. And I certainly don't want you to read this and think we have no plans or intent to change things. I am always looking at ways to improve the site experience for both you and the customer. We have a few things we are working on this very second...HUGE wonderful things. We have ideas that will blow you away...some GRAND and some small. The industry is changing, the way people buy is changing. We know this is forcing you to change the way you sell. We are working on it....